Carefull uses AI technology to protect against fraud, scams, misuse and money mistakes by automatically analyzing for unusual banking activity, strange financial behavior and increased behavior across accounts, the companies noted.
The Carefull Pro service allows advisors to monitor a client’s needs with bank-level security without accessing funds or sharing data. Carefull’s service can be customized to an individual’s specific financial management needs.
Smarsh Names New CEO
Software-as-a-Service company Smarsh’s board of directors appointed Kim Crawford Goodman to serve as the company’s new CEO, it said Monday.
Goodman, an industry veteran with more than 25 years of experience, will succeed Brian Cramer and “lead the company into its next stage of global growth,” said Smarsh founder Steve Marsh. Cramer, meanwhile, will join the Smarsh board.
Before joining Smarsh, Goodman was head of payments and risk solutions at Fortune 500 fintech firm Fiserv. Prior to that, Goodman was CEO of Worldpay US and president of Global Business Travel and Merchant Services Americas for American Express.
TIFIN Launches New Capability
The TIFIN fintech platform that uses AI and investment-driven personalization has launched a new Magnifi Mentor capability.
Investors using Magnifi, TIFIN’s investment marketplace, can now “leverage Mentor’s powerful conversational AI to help monitor portfolio activity, answer investment questions, provide real-time market analysis, discover new opportunities, and more,” the company said Tuesday.
Delivered via what it refers to as a “conversational chatbot-like experience,” Mentor uses TIFIN’s data platform and individual portfolio holdings to understand individual circumstances and preferences to offer users guidance on market events, watchlists or possible adjustments to optimize investment outcomes, the firm said.
The addition of Mentor comes after a major increase in users on the platform. TIFIN noted that Magnifi now has more than100,000 registered retail investors and more than 2,000 registered financial advisors who oversee more than $500 billion in assets.
Former Meta and PayPal executive Jon Klaff will join Magnifi as its general manager, consumer. He will be responsible for “driving user growth and engagement and making Magnifi a daily destination for individual investors seeking better tools and insights to power their investment strategies,” the firm said.
GeoWealth Teams With 55ip
Advisor turnkey asset management platform GeoWealth announced a strategic pact with 55ip, a technology platform designed to deliver personalized tax management for independent RIAs.
“Continued market volatility, the potential for rising tax impacts, and lowering return expectations are just a few of the reasons investors are looking to their advisors for tailored solutions,” the firms said in a joint announcement.
As a result, “ongoing tax-loss harvesting and tax management capabilities are critical to advisors seeking to grow their business and serve the evolving needs of their clients,” the companies said.
In the coming months, 55ip’s tax transition and tax overlay services will be available through a select group of models in GeoWealth’s Model Center. GeoWealth now has $8 billion in AUM.
In 2020, J.P. Morgan Asset Management entered into a definitive agreement to acquire 55ip. That news came less than two months after the companies said they had teamed up to give advisors the ability to easily and efficiently transition clients into JPMorgan model portfolios using 55ip’s automated tax technology.