How to give wisely to Hurricane Melissa relief efforts, according to the BBB

Video above: Hurricane Hunters record view inside eye of Melissa

TAMPA, Fla. (WFLA) — With Hurricane Melissa leaving a trail of destruction across the Caribbean, many outside the region are wondering how they can help.

The Better Business Bureau shared the following tips on how to support trusted hurricane relief efforts, instead of schemers looking to exploit a tragedy:

1. Give to Experienced Groups: Support experienced organizations that stand ready to provide quick and effective assistance. Be cautious of new organizations that appear overnight following a disaster, as they may lack the capacity or experience to follow through on their promises.

2. Check for On-the-Ground Presence: Find out whether the charity already has staff or partners in the affected areas. Organizations with an existing local presence are often able to respond more quickly and effectively than those bringing in new teams.

3. Give Money Rather Than Goods (especially overseas): Cash donations are often the quickest and most effective way to help. They allow relief organizations to pursue what’s most needed efficiently. While donating food, clothing, or supplies is generous, these items can be difficult to store and distribute unless the organization specifically requests them.

4. Look for Appeal Clarity: Choose appeals that are upfront and transparent about what your donation supports. When disaster relief solicitations sound urgent but provide little detail about how funds will be used, don’t feel pressured to give.

5. Be Wary of “100 Percent” Claims: Be skeptical of claims that 100 percent of your donation will go directly to programs or victims. Even legitimate organizations incur administrative and operational expenses. Transparency about these costs is a sign of good management, not inefficiency.

6. Understand Crowdfunding: If you choose to give through crowdfunding, it is safest to contribute to campaigns organized by people or groups you know and trust. Review the platform’s policies and procedures, keeping in mind that while some crowdfunding sites take measures to vet posts, others don’t.

7. Rely on Expert Opinion: Rely on expert opinion when it comes to evaluating a charity. Give.org recommends giving to charities that meet all 20 BBB Standards for Charity Accountability. Always visit Give.org to find out more about the charity you are considering supporting.

The BBB highlighted the following organizations as BBB Accredited Charities – meaning they meet the organization’s Standards for Charity Accountability – that are collecting funds for hurricane survivors:

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