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London based consultancy firm supports private equity partners to complete two tech deals worth more than £90m


London-based consultancy firm, GRAPH Strategy, has provided Commercial Due Diligence to support two private equity firms with investments into rapidly growing technology businesses.

In March 2022, Farview Equity Partners, a European growth equity investor, made an equity investment in Amplience, the leading commerce experience platform.

Amplience was founded in 2008, and since then has made its mark by simplifying how content and commerce teams at the world’s best brands and retailers manage and deliver omnichannel commerce experiences.

The team at GRAPH Strategy conducted a large-scale study of retail decision-makers, to help Farview form an ambitious growth plan for the Amplience investment.

Commenting on the deal, Guy Sochovksy, partner and co-founder of Farview said, “the team at GRAPH were instrumental in helping us build out our market perspective in relation to Amplience. They provided strong insights from industry insiders and target customers that were gathered and synthesised in short order and with the highest levels of precision.”

The second deal, which was completed in May, saw GRAPH support Maven Capital Partners with its investment into ProofID, a fast-growing provider of identity and access management (IAM) services.

The investment will enable ProofID to accelerate its growth ambitions by deepening its partenrhsip with Ping Identify, while also driving further investment into sales, marketing and technical resources. The GRAPH team boasts extensive experience in Cyber Security, which they used to assess ProofID’s existing market position, as well as its future potential.

Ryan Bevington, partner at Maven said, “Graph’s insight throughout the transaction process was extremely helpful. They knew the IAM market very well, and took their time to speak to numerous market participants which provided us with valuable intelligence which will inform the growth model going forward”

James Tetherton, senior partner at GRAPH Strategy, said, “the private equity market has a continuing appetite for tech businesses, and we’ve witnessed a very strong twelve months in this sector, working on deals in martech, cyber security, gaming, enterprise software and more.”

“Using the diligence period wisely ensures investors and businesses are well-positioned to enhance the value of the companies, create stronger businesses and secure investment success. We are delighted to have supported the completion of these two fantastic tech deals and look forward to seeing their growth plans come to fruition”

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