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Private equity-backed firm rebrands to reflect next phase of growth | North West Business News

Private equity-backed firm rebrands to reflect next phase of growth

Private equity-backed firm rebrands to reflect next phase of growth

Dez Derry

A private equity-backed customer acquisition specialist for the legal sector is rebranding to reflect its next phase of growth.

mmadigital, based in West Didsbury, is to rebrand as Blume at a time of rapid growth for the business as it sets sight on enhancing its technology and data capabilities.

It comes on the back of private equity investment from Rockpool Investments in February this year. 

The company said the rebrand aims to “better reflect what it stands for as a growing and diverse business, and its future vision”.

The business said Blume’s new corporate image and identity represents an ambitious and refreshed strategy of expanding its product offerings to existing clients. 

Agency Studio North worked with a core team at Blume to devise and execute the brand strategy, led internally by chief marketing officer, Debbie Britton. 

Delivered and rolled out in less than six months are a new logo, brand guidelines, internal signage, stationery, and promotional materials. 

A new modernised and refreshed website has also been designed to be more dynamic and user-friendly. 

In June, the company’s chief executive and founder Dez Derry, told Insider how it is eyeing further future investment as the business aims to treble in size.

Derry said: “With an established track record and solid management team in place, we are now in a different phase of our business trajectory. We realised that we had outgrown the brand mmadigital and to mark this new chapter, we decided to update our business name to reflect who we now are and to help power the company’s next phase of growth.

“While our name and look have changed, our commitment to our clients’ success will never change. Looking ahead is business as usual with the same expertise and specialist service offered to our law firm clients in the same professional and friendly way they have come to expect. 

He added: “We are broadening our footprint in the customer acquisition field to encompass data and tech enhancements and our new branding and evolving positioning perfectly illustrates our drive and ambition.”

Blume’s leadership team includes Dez Derry, chief executive and founder, Mark Cappell, chairman, Steve Evans, chief financial officer and Debbie Britton, chief marketing officer. Entrepreneur and chief product officer Erin Short is leading the development of its data and technology product portfolio.

Blume currently employs 100 people at its office in West Didsbury and the business is currently in acquisition talks amid plans to reach £30m turnover by the end of 2023.

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