Pear Commerce, a Minneapolis, MN-based provider of a retail ecommerce enablement platform for omnichannel brands, raised $10M in Series A funding.
The round was led by Stage 2 Capital. Other investors included Heartland Ventures, Homegrown Ventures, Dundee Venture Capital, M25, and Daren Cotter.
The company intends to use the funds for product development, market expansion, and hiring, including the addition of three key positions: Vice President of Sales, Vice President of Engineering, and Head of Customer Success.
Founded in 2018 by Eric Martell and Alex Wyler, Pear Commerce connects CPG brands to retailers, converting shoppable tools into actionable insights that accelerate performance marketing. Today, its suite of shoppable products includes: Pear connect, store locators, shoppable PDPs, landing pages, and direct-to-cart links. Pear integrates with all major ad platforms so brands can build owned custom audiences of these retail ecommerce shoppers, improving their return on ad spend.
The technology creates shoppable experiences to over 3,000 retailers and 165,000 store locations–updating inventory daily–creating paths to purchase while capturing actionable insights on consumer behavior.
FinSMEs
27/06/2024
