Having worked in the business for more than 23 years, Bull has been key in leading the Euorstar Commodities technical development, including its award-winning Gluten-Free Chapati flour range. During his time at the company, he has helped see the business triple in size, reaching £15m in turnover as it established a global footprint.
Bull has also spearheaded the company’s role as an Export Trade Champion for the Government’s Department of Business and Trade, alongside leading launch of its clean label production facility.
He will be taking on the new role as his father and founder of Eurostar Commodities – Philip Bull – becomes chairman. Several senior appointments have also recently been made within international logistics, purchasing, marketing and sales, bolstering the team to 23 people in the UK, with a large network of global partners.
“I am excited to be leading the business into this next chapter. We have achieved successful growth, beyond our highest expectations in a challenging global economy and have ambitious plans for continued growth, product development and international supply of high-quality foods,” commented Jason Bull. “I am most proud of our market leading share in the sushi rice category and the development of our high-quality gluten free flours which have revolutionised the market. We have a fantastic team who are the best in the business and together we deliver a significant and consistent service to the UK food industry.”
His initial plans for 2024 include expansion into a triple-sized factory facility; increased capacity in purchasing and logistics; several new food brands; increased gluten-free product development; creation of new consumer brands in emerging farming sectors for sustainability; and an increased presence in UK, Northern European and Middle Eastern retail and foodservice, as well as a physical expansion into Europe.