3d render of open gift box suprise
Superlogic, the company providing next-gen enterprise-grade loyalty systems powered by blockchain and AI, announced today the successful closure of a $7.6 million strategic funding round to expand the rollout of its technology to enterprises and brands. Investors participating in this round include Amex Ventures, Sangha Capital, TenSquared Capital, Nima Capital, Actai Unicorn Fund, Chainlink
LINK
The strategic funding will serve as a catalyst for Superlogic’s growth trajectory, driving the adoption of its next-gen enterprise loyalty technology by brands and retailers worldwide. Moreover, it will expedite the deployment of Superlogic’s Loyalty Inter-operable Protocol, a groundbreaking innovation facilitating the seamless redemption of loyalty points across diverse rewards programs within Superlogic’s expansive network.
Empowering Brands with Next-Gen Loyalty Technology
Superlogic’s technology, which is tailored for enterprise clients on a SaaS basis, seamlessly integrates with existing CRM, CDP, and traditional loyalty management systems. At its core, Superlogic’s unique “points and badges” hybrid system leverages blockchain to tokenize traditional rewards points and digitally represent redeemable products and experiences as “digital badges”. This innovative approach empowers brand partners to efficiently manage their loyalty programs while enhancing customer engagement and driving incremental purchases through dynamic personalization.
“Consumers desire personalization and more accessible earning and redemption options from loyalty programs. Scaling experiential rewards while maintaining accessibility and personalization is challenging for many brands,” said Lin Dai
DAI
“Our next-gen technology rewards both purchase and social behaviors, and these new data and insights offer brand partners a rare opportunity to identify points earning and redemption options beyond their existing catalog and scale new rewards and experiential offers via partner programs across the Superlogic network, from a cup of coffee to backstage passes at your favorite artist’s concert.”
Recently American Express
AXP
“Superlogic’s technology enables brands to deliver fresh and engaging loyalty experiences for their customers,” said Margaret Lim, Managing Director of Amex Ventures. “We’re excited to back Superlogic as they continue to deliver on innovations that create new and exciting possibilities for the future of loyalty.”
Carolina Casas Forga, Co-Founder & Managing Partner at Sangha Capital, expressed confidence in Superlogic’s next-gen loyalty solution.
“At Sangha Capital, we believe the way Superlogic’s next-gen loyalty solution will reduce friction for the user, enhance engagement for brands, and unlock liquidity in the $700 billion global loyalty industry.” Forga underscored the pivotal role of Superlogic’s team expertise in driving these transformative outcomes, “the team’s expertise in the sector is key to achieving this.”
Christopher Cheung, Partner at TenSquared Capital, echoed Forga’s sentiments, highlighting the significance of blockchain technology in revolutionizing loyalty programs.
“Loyalty is a mass-consumer use case for blockchain technology. Superlogic’s user-friendly inter-operable loyalty solution will enable millions of people to enhance their rewards experience without changing their day-to-day purchase behavior and transact on-chain for the first time. TenSquared Capital is excited to partner with Superlogic to scale and accelerate its business.”
Industry Perspectives
Stephen Cooper, former CEO of Warner Music Group and a veteran in the music industry, lauded Superlogic’s technology for its ability to elevate customer experiences by making experiential offerings accessible and inter-operable.
“Music and live entertainment companies are experts at curating ‘experiences’, which builds ‘fans’ instead of ‘consumers’. Technology that makes these experiential offerings inter-operable and accessible to brands and their end users is the next frontier of loyalty.”
His admiration for Superlogic’s technology led him to recently join the company’s board.
Richard Mcloed, CMO of Champion, emphasizes the critical role of loyalty in fostering strong bonds between consumers and brands. Mcloed underscores the importance of empowering brands with innovative technology to enhance customer experiences, drive engagement, and cultivate long-term brand advocacy.
“Loyalty serves as the cornerstone of the relationship between consumers and brands.” He continues, “Empowering brands with cutting-edge technology is paramount for elevating customer experiences, driving increased engagement and long-term brand advocacy.”
Superlogic’s recent funding milestone underscores its position as an industry leader poised to revolutionize loyalty programs through cutting-edge technology and strategic partnerships. With a visionary leadership team at the helm and a robust network of investors and industry experts, Superlogic is poised for continued growth and innovation in the dynamic landscape of loyalty solutions.
